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Wednesday, July 1 • 10:00am - 10:35am
Harnessing The Power Of Your Intranet To Drive Enrollment And Engagement
SpendWell & Vignette

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SpendWell is a brand new online marketplace designed to help you shop smarter for health care. As a result, you can better manage your costs, without sacrificing your quality of care. SpendWell takes price transparency a step further, allowing you to purchase health care services directly from providers. Since it's an open marketplace, providers compete for your business—helping you find the services you want and the prices you want to pay.

SpendWell had the opportunity to test its marketplace product with a select group of up to 5,000 Cambia Health employees through an enrollment campaign. The intranet was a key component to the campaign driving direct enrollment.

In this session, you will learn how to utilize your intranet to drive enrollment & increase engagement, including how to:

  • Develop a strategy, tactics and measurement plan/KPI’s
  • Create awareness for employees about the enrollment campaign and then through messaging and creative tactics drive them to sign up
  • Drive employees to make purchases in the marketplace once enrolled in the campaign
  • Refine your strategy tactics, messaging and creative to achieve your KPI’s through data and feedback


Bob Jacobs, Senior Product Marketing Manager

Gregg Apirian, Managing Director

avatar for Gregg Apirian

Gregg Apirian

Managing Director, Vignette
Gregg is a known as the agency extraordinaire and a pioneering expert in the emerging Employee Experience field. He is a seasoned speaker and thought leader with over 75 successful events he’s presented at from OMMA, IAB, Ad Tech, CES, Advanced Learning Institute, Digital Hollywood... Read More →
avatar for Bob Jacobs

Bob Jacobs

Senior Product Manager, SpendWell
Bob Jacobs has served in multiple marketing rolls across the financial, CPG, retail and health care industries over 20 years.  His passion is learning and understanding the consumer experience, then identifying and creating consumer engagement opportunities across multiple platforms... Read More →

Wednesday July 1, 2015 10:00am - 10:35am PDT
Drake Hotel Chicago 140 E. Walton Place, Chicago, IL 60611